Digital marketing is the use of digital channels, such as search engines, social media, email, websites, and mobile apps, to promote products, services, or brands. It is a cost-effective and measurable way to reach a large audience and engage with customers. Digital marketing includes various tactics, such as SEO, social media marketing, email marketing, and more, and it allows businesses to track campaign performance in real-time. While digital marketing offers many benefits, it also has its challenges, including increased competition, changing technologies, and privacy concerns. However, with the right strategies and tools in place, businesses can leverage digital marketing to build their brand, drive website traffic, and generate leads and sales.